The attempt by Richard Branson’s Virgin Orbit to launch a new rocket carried aloft by a Boeing 747 failed and released over the Pacific Ocean off the coast of Southern California.

The inaugural launch had appeared to be going well until moments after the rocket was dropped from beneath the left wing of the jumbo jet dubbed Cosmic Girl.

“We’ve confirmed a clean release from the aircraft. However, the mission terminated shortly into the flight. Cosmic Girl and our flight crew are safe and returning to base,” Virgin Orbit said in its official Twitter commentary on the launch.

There was no immediate word on what went wrong with the rocket, which carried a test satellite. Will Pomerantz, Virgin Orbit’s vice president for special projects, commented during a preflight briefing Saturday that about half of first rocket launches fail.

“History is not terribly kind, necessarily, to maiden flights,” he said.

Chief Executive Officer Dan Hart said during the briefing that there had been numerous tests, discussions and introspection to verify that the system was ready.

“In the end the questions are always, has everything been thought about and are there any gaps or seams, and those are the questions you only learn when you commit to flight,” Hart said.

The highly modified jumbo jet took off from Mojave Air and Space Port in the desert north of Los Angeles and flew out just beyond the Channel Islands, where the drop occurred.

The rocket was supposed to fall for a few seconds before the first of its two stages ignited and hurtled it down the coast toward the South Pole for insertion of its demonstration payload into a low Earth orbit.

The purpose of the flight was to gather data on every step of the launch process rather than to have a useful satellite in orbit; the demonstration payload was described as an inert mass and the intended orbit was very low to avoid contributing to the problem of space junk

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