As one of the best tourism destinations in the world, Kenya is preparing big for the coming December as hotels, airlines, tourism sites including ranches are set for business boom across the country.

According to local reports, the peak December-New Year holidays come with the majority of hotels expecting to reap from the local market, in spite of the Covid-19 pandemic which remains a challenge on global travel.

At least 45 exhibitors (hotels and airlines) pitched tent at this year’s Sarit Centre Expo–’Getaway 2020 Tourism Fair’, according to Jason Zeelie who stated this Sunday. The expo was a three-day event that attracted between 10,000 and 15,000 people.

“The whole idea is to enable industry players to attract business. This is the first event since March when Covid hit us and we are hoping things will open up,” Zeelie said.

While international arrivals remain low with recovery expected later next year, the private sector, like government, is counting on the domestic market to help tourism recover.

Nairobi remains a key market for domestic tourism, hotels, and airlines at the expo said, as facilities reported a slow but promising recovery of the industry after the ease of inter-county movement and resumption of domestic flights in July.

Hotels that spoke to the Star reported occupancy of between 20 per cent and 60 per cent, with a few noting up to 90 per cent over weekends, purely domestic tourists with a huge number coming from Nairobi.

Most of the hotels are selling beach and safari holiday destinations.

Jacaranda Hotels which runs the Indian Ocean Beach Resort (Diani) yesterday reported occupancy of 60 per cent on average.

“We are seeing a lot of leisure travelers from Nairobi, 90 per cent of our occupancy, a market we want to continue tapping. We should encourage local tourism,” Alcott Ouko, sales coordinator at the resort told the Star.


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